UnidosUS is a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, UnidosUS has built a stronger America by creating opportunities for Latinos and breaking down barriers to expand economic and social progress for all. UnidosUS partners with an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico.
 
The UnidosUS Changemakers Summit is an affiliate-only event that brings together policy experts and hundreds of advocates from the UnidosUS affiliate base to Washington, D.C. As a member of the creative team at UnidosUS, I contributed to developing the full event brand identity, including logo, color palette, typography, and visual assets. I also contributed to designing social media graphics, decks, print materials, signage and much more.

The A submark functions as both a letter and a visual spotlight or beacon. A visual clue to the 2024 annual theme: Beacons of Change, which would be announced at this event's close. This approach follows some of the brand’s traditional strategy on event branding and accommodated leadership's direct request for letter icon and capitol building. The capitol building is an annual motif for this event, associating the primary event content to policy and advocacy.

To re-fresh, I leaned in to revitalized typography and color palette. The oversized and heavy letterforms with a metallic sheen communicate power, scale, and impact. The energetic oranges and reds are bold and commanding, grounded by neutral navy blues and grays. 

Orange culturally signals enthusiasm, warmth, community, and urgency. It also carries associations with Latino heritage and vibrancy, aligning with UnidosUS's identity as the largest Hispanic civil rights organization in the U.S.

Stridations, half tone effects, and slanted edges are used across the brand to create movement, emphasis, atmosphere and light.