Client
UnidosUS
UnidosUS
Categories
Event Identity
Print Design
Timeframe
Winter 2026
Creative Team
Creative Director: Carlos Barahona
Design and Brand Management: Rachel Jones
UnidosUS Prosperity Forward Convening was an exclusive event on economic policy and priority for Latinos.
Visual Rationale
The A submark functions as both a letter and a visual spotlight or beacon. A visual clue to the 2024 annual theme: Beacons of Change, which would be announced at this event's close. This approach follows some of the brand’s traditional strategy on event branding and accommodated leadership's direct request for letter icon and capitol building. The capitol building is an annual motif for this event, associating the primary event content to policy and advocacy.
To re-fresh, I leaned in to revitalized typography and color palette. The oversized and heavy letterforms with a metallic sheen communicate power, scale, and impact. The energetic oranges and reds are bold and commanding, grounded by neutral navy blues and grays.
To re-fresh, I leaned in to revitalized typography and color palette. The oversized and heavy letterforms with a metallic sheen communicate power, scale, and impact. The energetic oranges and reds are bold and commanding, grounded by neutral navy blues and grays.
Orange culturally signals enthusiasm, warmth, community, and urgency. It also carries associations with Latino heritage and vibrancy, aligning with UnidosUS's identity as the largest Hispanic civil rights organization in the U.S.
Stridations, half tone effects, and slanted edges are used across the brand to create movement, emphasis, atmosphere and light.
UnidosUS acknowledges authorship, all materials created by employee can be referenced by them. Photography by Zuno. All rights reserved.